Inventive. Poignant. Perceptive. Yash oversees all internal and external communication with the aim to optimise offline and online media engagements. He has worked with leading media companies, which have refined his design and planning skills to portray a strong visual identity for BOHECO. Driven by a holistic perspective, he strategizes BOHECO's positioning in the hemp industry with an incisive business sense to create impact at the grassroots. He is at the helm of BOHECO Life, our health and nutrition brand.