Sumit Arora heads the Retail Vertical at Nielsen South Asia. Prior to this, he was part of the Business Development team for the North market as well as account lead for a large multi-category client for the South Asia market. Sumit has over 16 years’ experience in the consumer insights and measurement space and has worked across different industries spanning food and beverages to durables and automotive. He has been at the forefront of establishing key industry measurement syndicated platforms, and has spoken at relevant industry forums. Sumit holds an MBA in Marketing and is Lean Six Sigma Executive Black Belt.